Conversion Rate Optimization (CRO) often gets reduced to tweaking button colors or repositioning calls to action. While these elements matter, focusing solely on buttons misses the bigger picture. CRO is about guiding users through a thoughtful decision-making process that leads to meaningful actions. This post explores how understanding user behavior and designing clear decision paths can improve conversions far beyond simple button adjustments. Understanding User Behavior

When it comes to A/B testing, people often wonder whether to make small tweaks or go for big changes. My advice? Go big.