CASE STUDY
KOOLFLY.COM
01
GENERAL RESULTS
UPLIFT CONVERSION RATE: 45,21%
15 winners in 12 months
Total number of winning tests during the contract period
€855,685
Total extra revenue generated during the contract period
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6,33% Pages per visit increased
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-13,68% Bounce Rate Decreased
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9,24% Average visit duration increased
Return On Investment: 2,750.00%
02
TOP PERFORMING
A/B TEST
Hypothesis
This size selector caused confusion for visitors on the product page resulting in drop-offs.
Goals
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Psychological Principle - Friction Removal and increasing clarity
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Primary Goal - Increase ATC rate
Results
Variations CR Add to Cart
Original Page - -
Variation +19.03% +7.64%
03
RESEARCH
Interesting initial findings during the first data research:
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Lack of clarity on Home page: Users more than engaging with homepage are finding product in navigation menu. Value propositions were not clear to indicate what the website is about
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Regarding the friction, the Upselling product images were not clickable
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Users doubts and hesitations were not answered and they were confused about what should they buy in the Home Page and LP
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Intimacy Page: Users don't understand if the product is right from them and drop off’s are high as very soon they are asked to buy it
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Content needs more clarity and presentation to make a persuasive case about the product in a skimmable manner
