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A conversion rate optimization agency, otherwise known as a CRO agency, is a marketing agency whose primary purpose is to improve your website’s conversion rate.
For example, maybe you run an ecommerce website and you’re looking to increase the number of orders you receive through your website each month. Using a range of techniques – such as UX research and a/b testing – a CRO agency like ConversionRate.gr will be able to progressively optimize your website to increase the number of orders you receive month-on-month.
As discussed in the answer above, CRO agencies are responsible for improving a website’s conversion rate, but how they achieve this can vary quite widely from one agency to the next. Having said this, most data-driven CRO processes share a number of commonalities:
Using a variety of research methods – including competitor analyses, data analytics, UX research, user testing, heuristic reviews, and others – CRO teams attempt to diagnose the issues that are limiting the number of conversions you receive on your website.
Once these issues have been diagnosed, CRO teams will then ideate, design, and develop solutions that are geared towards solving these issues.
Without testing, it’s impossible to know which solutions are going to be successful. That’s why all serious CRO programs place a/b testing at the heart of their process. By testing the solutions developed in the previous stage, you can gain a scientific understanding of precisely what works on your website and what doesn’t.
With the information and insights gleaned from a/b testing, your CRO team will then be able to develop further a/b test concepts and flesh out an experiment roadmap that deliver results long into the future.
Investment in a good CRO agency will often provide a stronger return on investment than any other kind of marketing or product spend.
How does this work? To oversimplify things somewhat,
Traffic x conversion rate = revenue
If you increase your conversion rate, you improve the efficiency of all of your marketing channels. Your Google ads become more effective, as do your Facebook ads, your Tik Tok ads, your organic traffic, your direct traffic, etc.
By investing in a CRO agency, you are effectively improving the performance of every other channel at the same time.
